Mon. Jul 22nd, 2024
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TLDs are vital when it comes to web hosting. TLDs are the last part of a Domain Name, such as .com, .org, .net, etc. A domain name is what a user types in the browser, which leads them to your website.

People often use location as part of their domain name for example- Australian web hosting uses “.au” as their TLDs.

In this article, we will explore nTLDs and their impact on search engine optimisation (SEO).

Understanding what nTLDs are

There are over 2 billion websites available online, so it becomes very challenging for a new user to pick a domain name that another user has not already taken. If you are looking to build a website for your new brand or business, make sure the domain name you have picked is not already taken before investing in it.

The nTLD domain is referred to as the New Top-level Domain. These nTLDs accommodate new users in finding a domain name that has not already been taken. This provides a new user with several options of domain names for their upcoming brand or business.

In recent years, there has been a spike in the number of nTLDs. There are over 1200 nTLDs that are named after companies, schools, locations, and things, for example, .apple, .au, .store, etc.

Other TLDs Available Online


Many government organisations and international companies use country code top-level domains (TLDs), such as .uk, .us, .au, etc.


The government, universities, or certain organisations mostly use the sponsored top-level domain. Examples are .gov, .edu, and .park.


Referred to as the Generic top-level domain. This is the most commonly used TLD by different companies and organisations. For example- .org, .com, .net.

How nTLDs Have an Impact on SEO

SEO or search engine optimisation is the marketing strategy used on your website to rank your website higher in search results on Google. Site ranking in Google is determined through different factors like domain, content, user interaction, structure, etc.

You might think nTLDs will negatively impact your site’s SEO as it is not one of the popular TLDs, but this is further from the truth. Contrary to popular belief, google’s search engine does not factor in the TLD to determine the site’s ranking.

The site’s ranking is mostly determined by its speed and page content. nTLDs have equal standing in online search. Many high-ranking websites use nTLDs like .store, .tech, .online, etc.

Thus, we can say that nTLDs do not have a negative impact on SEO. It makes you stand out among your competitors.

To Wrap it Up

nTLDs ensure that new users can have an available domain name that has not already been taken for their brand or business. After discussing the impacts of nTLDs on SEO, we can safely say that nTLDs do not have a negative impact on SEO.

When you cater to your business or brand while choosing TLDs (including website content and speed), you will have a positive impact on SEO.