And just when you had thought that you have spent enough money on SEO, there came the guy saying, “link building is needed.” What? Cannot a website make to first SERP without link building? The answer is it depends on certain things. When it comes to Link Building Packages, USA is understanding its need – Click Here to know more about SEO Packages if you do not already know! But what is the importance of link building for a website? How much will it cost? Will it ensure your rank? Many questions do arise when we talk of these things. This article is an attempt to answer all these questions.
Link Building is not new. Humans have been doing link building for thousands of years in an attempt to grow their social network.
Link Building and its importance for a website!
What if we tell you that the need for link building is innate to our evolution? Let’s go not very far back but a few thousand years. It was the time of 3000 BC, and the world was thinking about long-term trade. We all know trade is an important aspect of human life. This is the place where historians believe the first long-distance trade had happened. The trade had happened between the Sumerians of Mesopotamia and the Harappans of the Indus Valley. Trade that backs used to be for gold, spices, metals, and other precious things. But imagine, how Sumerians would have known about the Indians and their precious commodities? Not out of thin air indeed. It had happened through networking, which we also call link building in modern terms. The Sumerian king could not have just believed any person about a possible trade route. He must have listened to the top famous officials.
What is Link Building in SEO?
The purpose of the internet is to bring this world together. People make websites on the internet that either represent a company, an organization, a community, or an idea. There are social media websites that represent a platform where people discuss their social lives. Similarly, there are websites of the companies that represent the vision of the company, its products, and its services. The aim of these websites remains to create a bridge between the company and the customers using the internet. Why the internet? It is fast, secure, and cost saving.
But, your competitors too want to grab the same customer base you are striving for. So, which company should Google show to those who search the internet for the products you and your competitors make? For this, Google evaluates these websites based on many factors. We call these factors as ranking factors. While many of these factors do not impact the search ranking, there are a few factors that are primary. One of these main ranking factors is the quality of your link building. It indicates to Google and other search engines about how many people and websites do already know about your company. How many of these websites and people are experts and authorities in your field? The more high-quality websites with high DA and PA scores link to you, the better your rank over your competitors in the SERP.
This is the reason that almost all websites with a long-term vision go for Link Building Packages (USA). It indicates to the search engines that their websites are of better quality because more people and good websites are talking about them – in short, linking to their websites.
How does link building help in SERP rankings?
At present date, there are around 1.8 billion websites in the world. Google shows only 10-20 websites on the first result page. Out of these, the first 5 websites take around 68% of the hits. This is the reason that websites try hard enough to get to the first SERP. If you are on the first page, your business will get a good number of customers. If your website is not ranking, your digital efforts will fail. According to Google data, around 90 % of all websites get zero organic traffic in their lifetime. But how do Google and other search engines decide which website to rank on the top? For this, it takes several ranking factors into the question.
Here is a list of a few known ranking factors that Google takes into question –
- Quality of SEO
- Anchor Text Optimization
- Web Design
- Speed of the website
- Security level of the website
- Quality of your content
- Domain’s age
- Link-Building – DA and PA of websites linking to your website
- Niche of websites linking to you
- Web Vital scores
These are the factors that are presently known to the world. There are many other factors that the world knows nothing about. Google had once said that sometimes the search engine surprises even their designers about how it worked.
When we talk about major factors, these are – SEO, Link Building, and Web Design. The better you excel at these things, the better your chances to get ranked higher. This is the reason that companies invest big amounts in SEO and Link Building packages in USA. It helps them gain an online edge over their competitors. Furthermore, it helps make the internet a nice place to believe in and explore.
To invest in SEO or Link Building Packages?
One question that many websites get once in the initial years is if to invest in SEO or Link Building. This worries people who are tight on budget. We say that if you are tight on budget, invest well in SEO and little in Link Building. SEO is the first step that one would want to excel upon. It is the first step that prepares the website for the launch. The next step is to invest in link building. It costs. Good link building costs, either lots of money or hell lots of effort. This is the reason that when it comes to Link Building Packages, USA is not ignoring it. People understand the need of link building. It is what we do in our social lives. We create networks to reach fame and let people know about it.
If you have a website that you want to see growing in the future, go look some Link Building Packages USA. It is something that a website needs at any cost to survive the World Wild Web. Click Here to know more about SEO Packages and choose the one that you think is good for your website. If you are not sure about what to choose, consult an expert for help. But never ignore the importance of link building in a world where everything is now going digital.